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The Municipality of Midden-Groningen translates policy into understandable customised e-learning

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Customer

Gemeente Midden-Groningen

Location

Hoogezand, Netherlands

Year

2025

Online learning for municipalities


Municipalities work daily with themes that really impact their residents. Leadership, social safety, inclusivity and integrity play a major role in this. But if that is only described in policy documents, you do not automatically get the whole organisation on board.

The challenge was therefore: how do you translate these policy documents into learning experiences that reach people and bring about behavioural change?

The municipality of Midden-Groningen was looking for a partner who thinks along, understands municipalities, and simply gets things done. Based on that, they selected Maxcademy.

We assisted them with:

  • Rewriting policy documents in understandable language, at A2 level.
  • Structuring the content so that knowledge can be easily transferred.
  • Developing practical cases and examples.
  • Creating animations that explain the theory and examples.
  • Uploading all content into the Learning Management System, so that all employees can access it.

What started as one project in one department grew into a long-term collaboration.

Customised e-learning

Tailored solutions

Short modules that are immediately applicable. The municipality's own house style is consistently applied.

Engaging interaction

No more endless walls of text, but a mix of video, animation and reflection questions that actively get people thinking.

Delivered without hassle

One party that can carry the whole, without extra coordination. Directly live in the LMS, with an overview of planning and within budget.

Collaborating as one project team


The entire process was guided by us, in close collaboration with subject matter experts, HR and Communication. In doing so, we combined didactic expertise with a practical and results-oriented approach.

Thanks to short lines of communication and fixed contacts, we were able to switch quickly and work consistently on the project. Our specialists brought continuity and experience to the project.

"The collaboration with Maxcademy runs smoothly: they think along with you, translate ideas into original animations and nano-learnings, and respond quickly and clearly."

Karin
Communication Advisor Programme Organisation Development

The Support Route


For another project with the Municipality of Midden-Groningen, we were asked to create a short animation video about the support route. In this, we explain through an animation which steps can be taken when growing up does not come naturally. This animation video can also be found online on the website of the Municipality of Midden-Groningen.

From one project to a long-term collaboration


The collaboration started with one e-learning project in one department and grew into multiple learning and communication issues within the Municipality of Midden-Groningen.

Maxcademy supports not only with the technical development of e-learning, but also with strategy, learning objectives, content creation, understandable language, video, animation, interactivity, and technical delivery in the LMS.

In this way, policy documents, expertise, and municipal processes are translated into digital learning experiences that are easier for employees and other target groups to understand and apply.

Frequently Asked Questions


For the Municipality of Midden-Groningen, Maxcademy develops customised e-learning around themes that need to be translated from policy and organisational development to employees. This includes understandable content, case studies, video, animation, and reflection questions.

Yes. Within this collaboration, Maxcademy rewrites policy documents into understandable language at A2 level and then structures the content so that it is suitable for digital knowledge transfer.

Depending on the learning objective, the e-learning may contain a mix of text, case studies, video, animation, nano-learnings, interactive elements, and reflection questions.

Yes. For the Municipality of Midden-Groningen, Maxcademy also handled the technical delivery and launch in Studytube, so that the content could be made immediately available to employees.

Our role

Strategy

Developing learning objectives and selecting formats.

Content creation

Writing and editing content, including understandable language at A2 level.

Video

Guidance in (self) recording video.

Animation

Creating animations based on the content and branding of the Municipality.

Interactivity

Adding interactive elements and reflection questions.

Delivery

Technical delivery and go-live in Studytube.

Also translating policy documents into e-learning that reaches people?


Maxcademy helps municipalities and public organisations to translate policy and expertise into understandable, engaging customised e-learning.

From learning objectives and A2 content to case studies, video, animation, interactivity and technical delivery in the LMS.

 Get in touch 

Temporary visual placeholder for the client case Municipality of Midden-Groningen